Tracking & Attribution Specialist
Traffic Boost is looking for a Tracking & Attribution Specialist to help us build reliable measurement systems and turn marketing data into actionable insights. In performance marketing, generating traffic is only part of the job. Understanding where conversions come from, how users move through the funnel, and which channels actually contribute to revenue is just as important. In this role, you will work across paid media, analytics, websites, and conversion funnels to ensure marketing performance is tracked accurately and teams can make decisions based on reliable data
Key Responsibilities:
- Implement, configure, and maintain marketing tracking across websites, landing pages, and advertising platforms.
- Set up and manage Google Tag Manager, GA4, conversion tracking, and event measurement.
- Configure tracking for Google Ads, Meta Ads, LinkedIn Ads, and other acquisition channels.
- Build and maintain consistent UTM structures and campaign tracking standards.
- Monitor tracking accuracy and troubleshoot missing, duplicated, or incorrect conversion data.
- Support server-side and enhanced conversion tracking implementations where required.
- Analyze customer journeys across multiple marketing touchpoints.
- Help evaluate attribution models and understand how different channels contribute to conversions.
- Connect advertising data with CRM, analytics, and business outcomes.
- Work with developers to implement data layers, events, pixels, APIs, and technical tracking requirements.
- Collaborate with Performance Marketing and Analytics teams to improve reporting accuracy.
- Create documentation for tracking setups, naming conventions, and measurement processes.
- Regularly audit analytics environments and identify opportunities to improve data quality.
Qualifications:
- 2+ years of experience in digital analytics, marketing tracking, attribution, or a related role.
- Strong knowledge of Google Analytics 4 and Google Tag Manager.
- Experience implementing conversion tracking for major advertising platforms.
- Understanding of events, parameters, data layers, pixels, cookies, and attribution.
- Familiarity with UTM tracking and campaign naming structures.
- Experience troubleshooting tracking and data discrepancies.
- Understanding of the relationship between paid media, website behavior, conversions, and revenue.
- Strong analytical and problem-solving skills.
- Ability to communicate technical concepts clearly to marketing and non-technical teams.
- High attention to detail and a structured approach to data quality.
Benefits:
- Competitive salary based on experience and expertise.
- Opportunity to work directly with performance marketing, analytics, and growth projects.
- Exposure to multiple industries, markets, and acquisition strategies.
- Modern analytics and marketing technology stack.
- Remote-friendly working environment.
- Professional development and opportunities to expand your technical expertise.
- A collaborative team where accurate data directly influences marketing and business decisions.
How to Apply:
If you enjoy solving tracking problems, building reliable measurement systems, and turning fragmented marketing data into a clear picture of performance, we'd love to hear from you.
Join Traffic Boost and help us make every marketing decision measurable.
Ready To Join Us?
Join Traffic Boost and drive impactful results in the dynamic realm of digital marketing!