PPC Specialist (Google Ads & Bing Ads)

• Build and manage PPC campaigns across Google Ads and Bing Ads (Search, Display, and remarketing as needed).
• Conduct keyword research, competitor analysis, and audience segmentation to improve targeting and efficiency.
• Monitor and optimise budgets, bids, and pacing to meet KPIs (CPA, ROAS, CPL, conversion rate).
• Create and test ad copies, extensions, and campaign structures to continuously improve performance.
• Collaborate with design, content, and web teams to align landing pages and creatives with campaign goals.
• Track and analyse results using tools such as Google Analytics, Google Tag Manager, and platform dashboards.
• Run A/B tests across ads, keywords, landing pages, and funnel steps to increase conversions.
• Prepare performance reports with insights, trends, and clear recommendations for next steps.
• Ensure tracking accuracy and troubleshoot discrepancies in conversion data and attribution.

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• Minimum of 2 years of experience managing PPC campaigns (agency experience is a strong plus).
• Strong hands-on expertise with Google Ads and Bing Ads; understanding of full-funnel performance marketing.
• Solid analytical skills and ability to interpret data and make optimization decisions quickly.
• Experience with tracking and analytics (Google Analytics, GTM, conversion tracking, UTM structure).
• Understanding of landing page optimization and conversion rate optimization fundamentals.
• Strong communication skills and ability to work effectively with cross-functional teams.
• Proactive mindset, ownership mentality, and comfort in a fast-paced performance environment.

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• Join a fast-paced, growing company with opportunities for career progression and skill development.
• Work on high-impact performance campaigns across multiple markets and industries.
• Supportive, team-oriented culture focused on testing, learning, and results.
• Competitive salary, benefits package, and performance-based incentives.

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If you’re passionate about performance marketing and want to grow with a results-driven team, we want to hear from you. Please submit your resume using the form below.

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