Lead Generation Specialist (B2B)

We are looking for a B2B Lead Generation Specialist to identify, engage, and qualify potential clients through targeted outbound strategies. You will be responsible for building prospect lists, researching decision-makers, executing outreach campaigns, and creating a consistent pipeline of qualified business opportunities.

Key Responsibilities:

  • Research and identify potential B2B clients based on target industries, markets, and ideal customer profiles
  • Build and maintain accurate prospect databases and segmented lead lists
  • Identify key decision-makers and relevant contacts within target companies
  • Plan and execute outbound lead generation campaigns across email, LinkedIn, and other relevant channels
  • Personalize outreach messaging based on company, industry, role, and prospect needs
  • Qualify leads based on predefined criteria and business potential
  • Monitor outreach performance, response rates, and lead quality
  • Run A/B tests on messaging, subject lines, targeting, and outreach sequences
  • Maintain accurate lead and activity data within CRM systems
  • Collaborate with Sales, Marketing, and Project Management teams to improve lead generation strategies
  • Analyze campaign results and identify opportunities to improve conversion rates
  • Support the development of scalable outbound processes and lead generation workflows

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    Qualifications:

  • 2+ years of experience in B2B lead generation, outbound sales, or business development
  • Strong understanding of prospecting, lead qualification, and outbound outreach
  • Experience with LinkedIn Sales Navigator and lead generation platforms
  • Familiarity with CRM systems and email outreach tools
  • Ability to research companies, industries, and decision-makers effectively
  • Strong written communication and personalization skills
  • Analytical mindset with attention to performance metrics and lead quality
  • Ability to manage multiple outreach campaigns and prospect segments
  • Experience working with international B2B markets is a strong plus
  • Experience in digital marketing, performance marketing, SaaS, or agency environments is a plus

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    Benefits:

  • Competitive salary with performance-based bonuses
  • Opportunity to directly influence business growth and client acquisition
  • Work with experienced marketing, sales, and analytics professionals
  • Access to modern prospecting, outreach, and CRM tools
  • Flexible working environment (remote-friendly)
  • Professional growth within a performance-driven marketing team

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    How to Apply:

    If you're passionate about B2B prospecting, know how to turn research into meaningful conversations, and enjoy building predictable lead generation pipelines — we'd love to hear from you.

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